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Narrative report: how to make a narrative reports
Everyone loves a good story. People tend to turn their interests into stories because they are easy to understand when they are told well, and as such, the message sticks easily. Using a narrative report is a sure way of telling your business story that is devoid of the complexities of the business plan. There are people who face difficulties especially with starting their business plan or even a pitch simply because they do not have cohesive ideas. When you bring in the desire to get the business off the ground and get funding, most people give up altogether.
A narrative report about your business is the first step that is essential in getting those random thoughts into a well-structured story that shows your prospective investors and employees what they can expect. It also helps in averting the anxiety of looking at detailed numbers that do not make any sense until you can start your business. Writing a narrative report will help you to outline the direction that you intend to take and put your financial ideas into paper. You also give the outline of your vision of your business. By the time you are finished with your business plan, you are supposed to have the name of the company, a clear idea of what your company will be doing, the things that make the entire business special as well as your marketing strategy.
The process of writing your narrative report
You need to brainstorm or free write
This will allow your brain to direct its attention towards formulating a good narrative. Before you move on, you can free write for about fifteen minutes. Do not edit, just continue writing and do not even correct any spelling. For 15 minutes, think about the words and phrases that concern your business. Record them on a piece of paper.
Provide a name for your business
The first step of materializing your business is naming it. Originate a name that reflects the attitude of your company. Look at the items you have highlighted during the brainstorming session. Identify the recurring themes or words, anything that jumps at you and try to incorporate that in the name of your business. You have to use a name that persuades the investors. Remember that this is laying the cornerstone of your building and once it is in its place the entire building can be built.
Describe your business
The description of your business needs to be as simple and specific as possible. Describe what it does and avoid being too general as that may defocus your efforts. It is important that you use action words or phrases that are easily understandable. Refrain from using fuzzy words or concepts that are fuzzy. Your description should woe the investors to your business. They must have a clear understanding g of what your business entails. Ensure that your description and the name of your company tied to each other.
Special features of your business
Your business must have something special that resonates well with the potential customers. Use vivid word to describe these special features in order to conger up the feeling s of the audience. Even though this is a business, adding a personal touch will make it more memorable. Remember that consumers buy something that they want or need, and as such, you have to focus on what you can provide to your customers that others cannot or will not get elsewhere. Show how the special features of your business will solve a problem they have. Snow what is in your business that the consumers can patronize it.
Identify your market
Every successful business must have a clear understanding of its marketplace. Markets can be complex, and as such, it is best to use specificity in choosing the best market to address. Do not try to be formal about it, nor are you required to know the correct buzzwords. Keep your description of the market as simple as possible.
Understand your customers
Your marketing effort relies on the kind of the customers that you are targeting. How you reach and persuade them to purchase your goods and services is important. The best approach here is to describe your ideal customer. They may not exist, but they are a good way of focusing your products and services to customers that come close to the ideals you have in mind.
Comer pains/benefits that you provide/cure
As earlier said customers go only for that, which they think will solve their problem or need. These purchasing trends are fueled by the solutions that cure the customer’s pain. This is what your customers seek when they purchase your products.
Long-term business goals
It is always wise to kook ahead and projects what and where your business will be in the future. As such, you have to be pragmatic and realistic. Avoid the assumptions that your business will be enormous. Instead, look at your long-term achievements and set realistic goals that can be from three to five years. Whatever goal it may be, ensure you write it down. Describe the resources that are necessary for your business growth and express why you are confident about the success of your plans.
Summarize reasons for your projected success
With long-term goals, you have to know what it will take to achieve them. Get investors; develop products or services as well as hiring staff. This is important because, without some idea of how to achieve your goals, your business is most likely going to fail.
You can close with a summary of everything you have provided to the reader and inferred a conclusion. This puts the narrative together and leaves the audience satisfied. Do not write a long summary. For now, make is a compact synopsis of what you have just said in the narrative report.
Putting your narrative report together
To put your business narrative together, you read every section that has been outlined above to formulate a flowing narrative. You have to read the pieces severally amending any grammatical errors as well as inconsistencies in the content. Once you have written something that impresses you read it aloud to identify any other mistakes. The idea is to find out if it is a good way to refine your voice within the narrative. You do not have to worry about being too formal but ensure that it communicates your vision to the audience.
Once you have gone through the pieces, assemble them. This should come in about three to five paragraphs. Now that you have your business narrative fill in the details and fine tune what you want to achieve. The narrative will be the premise of your business planning process. It is a crucial step, especially if your plan starts getting messy or you digress from the original objective.
Benefits of using narrative reporting in a company
There is a number of risks associated with narrative reporting, but also there are benefits that come with it too. The companies that have embraced narrative essay writing services have benefitted in the following ways:
The purpose of narrative reports
The primary focus of narrative reports is to describe something. If it is a school assignment, some students write them thinking they are college essays or papers. The information in these reports might be basic to other forms of writing, but they lack the higher in order thinking that is required in essay writing. As such, they do not yield high grades for many college students. For instance, a book report outlines a book including the characters, actions, the plot and some scenes, In other words, this is a mere description of what happens in a book. However, it leaves too many details.
They omit underlying concepts in a book, assumptions, arguments, or perspectives that the book articulates. With a narrative report, you leave aside a discussion that contextualizes the text of that book. If it is a narrative essay, it overlooks the author’s purpose or view expressed in the book.
As regards the business narrative reports, the audience gets to understand how a specific business will succeed or fail. With business storytelling, it will be easy to share actions, views, and opinions to shape a business culture. A successful business narrative report can cultivate success through the celebration and encouragement of the right behaviors.
This narrative impacts profoundly on the attitude, behavior, and outlook of each member of a business community, thereby as it affects the cohesion and behavior of that business.
Remember that business narratives are a precursor to a formalized business proposal. You have to organize your ideas creatively and freely. The elements that you use in your business narrative can be used to create the final and formal business proposal. You have to brainstorm and stricture your initial business ideas before putting them together into a cohesive narrative. Make your narrative as unique as possible as that will outline the unique features of your business. This is also a way of winning your audience.