An advertising case study describes how an advertising agency can achieve its marketing objectives, overcome challenges, and attain successful results. Case studies are applied by organizations in the sales process and demonstrate their skills, capability, and approach and to show how they with customers. Advertising case studies can be useful in print, on your website, in your advertising kit and when sales staff is meeting prospective companies selling those spots.

When it comes to effectiveness, case studies are considered superior selling tools than testimonials and because they contain specific information describing, how a company solved marketing and advertising problems. This is how you go about the process.

Provide enough background

Write about your target markets like the audience to which you are advertising medium appeal and the challenges within the market. For instance, you can publish your content in a parenting magazine, and the services or products that appear in this publication are meant for the parents of newborns and grade school children. You can indicate why the booming population increases subscriptions, even though nowadays parents are utilizing the internet as a source of information. You have to enable potential advertisers who read your case study to understand the state of the market and the challenges that they have to surmount in order to make money for their spots. You have to speak about the competing mediums of advertisement like radio, television, print, digital media, or billboards to demonstrate the uniqueness of your advertising solution. This will give your case study more credible.

Expound on the problems and objectives

Show the problem that the customer brings to you. It can be the need to reach a sales goal, finding new customers in a specific segmented market and so on.  If the objective of your advertising campaign is to promote a new product or building towards name recognition among buyers and prospects, then include that description. You can also explain the recommended advertising strategy to achieve the objectives.

You have to talk about the business of the client in details especially on major areas and outline the challenges and the available opportunities within the market. Explain about the current sales and services of the client and show where they stand concerning the market share and the volume of sales. When describing the marketing objectives of your client, you have to use terms like “increasing the market share…” increase sales by…”. You also have to show how the client is going to support these goals. It can be through creating customer awareness of the company’s products or services. It can alsobe through more lead generation to increase sales volume.

Provide the solution in details

Now that you have provided the solution give it more details using the client’s words an expound on why they prefer your advertising company. Include statements about how a particular sales person assisted in the selection of the best ad for their budget. Tell them of how he put together a frequency plan for the ad to run adequately to get the desired attention.

For any creative services you provide, give strategies that you formulated and how you listened to the client for you to come up with the best and effective advertisement.  Give details about the outcome and the results received by the client. It can be the number of sales made or how many potential customers called or visited the company after seeing the ad.

Enhance readability

When it comes to an advertising case study, no one is interested in reading a long text. As such, you have to use formatting that makes the ensure case study easy to read. Let the readers comprehend your case study without having to read too much. You can include headlines and subheadings to bifurcate your case studies into sections. 

Let the headlines mention the problems, solutions, benefits, and outcomes. This gives your case study the maximum impact.  Formulate a strong title that attracts even the prospective advertisers, making them want to know more.

More on advertising case study

In most cases, advertising case studies encompass impressive features that have great and impressive details. As such, they must be very captivating to the reader. The study can be more on the best marketing tools that adopt new channels to generate the much-needed leads. Remember you are advertising to attract more potential customers.

Talk about the “who” more than the “what.” For instance, it can be a case about segmentation solution that they can implement. As such, the strategy would be to target a niche audience via sharable content. Most of the client’s success story in the advertisement world is big on return on investment and rates of conversion. However, the design has to be right in this scenario.

Benefits of using case studies

Case studies have been used in different areas. When it comes to advertising case studies, several benefits abound. They include:

Creating helpful resources for sales

Case studies are great collateral for sales. If you have a system for marketing automation, you can include case studies to your drip campaigns to send your prospective customers examples of how to use your products. This can help sales members close many deals.

Identify your brand evangelists

When you create a case study, you have to approach your clients and ask for their participation. This can lead you to people who are willing to be brand ambassadors. If you have customers who can vouch for you, then your products are meant to make inroads into the market.

Turning your product or service into a story

Case studies use a typical format that introduces your clients, tells you about the conflict the face, and provides you with a solution. Make customers the heroes of this story and let them see how your product is going to help them in saving the day.

As such, advertising case studies are crucial in getting the brand of a product forward.